Who Are You?
Creative leader with 15+ years of experience in UX/UI design, front-end development, and game design.
Combines technical expertise with strategic vision to drive digital transformation and brand growth.
Proven record of leading award-winning projects and teams (e.g., Ribble Cycles rebrand, Studio Retail
digital overhaul) that boost user engagement and revenue. Passionate mentor and team builder adept at
delivering innovative, user-centric products on time and on budget.
Dubit Ltd
Product & Design Manager → Head of Creative
Sept 2022 - July 2025
- Led the creative team for Roblox and mobile app projects, managing a multidisciplinary team of 7.
- Promoted to Head of Creative, overseeing all studio creative disciplines (UX/UI Designers, 2D & 3D
artists, game designer, and video producers).
- Balanced hands-on work with leadership duties to drive projects from concept to launch.
- Produced projects balancing clients wants with studio needs.
Studio Retail Ltd
Design Manager → Senior Design Manager
Nov 2019 - Sept 2022
- Transitioned legacy retailer to digital-first, improving workflows, processes, and quality.
- Co-led new front-end and platform development, contributing to revenue growth from ~£250M to ~£1B within
18 months.
- Promoted to unify and lead a team of 8 designers across digital and print.
Ribble Cycles
UX/UI Designer → Lead UI/UX Developer
Jan 2017 - Nov 2019
- Led full rebrand, resulting in national media coverage (GQ, Vogue, Rouleur).
- Created BikeBuilder and design system; awarded Best Innovation and Best B2C Project.
- Created internal tools to aid all future design and development work
EKM Systems
Junior Web Designer → Senior Web Designer
June 2010 - Dec 2016
- Branded, designed and coded ecommerce themes for 300+ clients under tight deadlines and budgets.
- Promoted to revamp core platform UI with Klarna and PayPal integrations.
- Mentored 3 junior designers to successful careers in web design.
Key Skills
Leadership
- Strong "soft management" skills
- Mentoring and tutelage
- De-escalation point
- Motivational & empowering
UX Design
- User research
- Competitor analysis
- Leading workshops
- Rapid prototyping (Sketchapp, XD, Figma, Miro and Invision)
- In person user testing
- Remote testing and analysis (Qubit, Optimizely, HotJar, GA)
UI Design & Visual
- Wire-framing
- Building design systems for designers and coded for developers
- High-fidelity, interactive mockups (Sketchapp, Figma, XD, Photoshop, Illustrator, After Effects)
- Design for mobile, touch, TV, wearables, Voice, AR, XR
- Accessibility, including screen readers and WCAG standards
- Illustration & animation
Development
- Coded prototypes (HTML, CSS, JS & PHP)
- Ability to code, specifically HTML, CSS, JS and C# (within the Unity game engine)
- Unity UI design and implementation
- Mobile and tablet app design & development
- Domains, servers and security (working in ISO Certified)
- h4 knowledge of SEO and PPC
Additional & Software
- Games Design and GDD writing
- Level blockouts in Roblox and Unity
- Brand & game storytelling and narrative
- Broad knowledge of design-related software:
- Adobe Suite (Photoshop, Illustrator, After Effects)
- Gaming platforms (Unity, Unreal, Roblox Studios)
- ECOM platforms (IBM WebSphere, Magento, Shopify, WordPress)
- Sketchapp, Figma, Figjam, Miro, Invision, Framer
- Trello, Jira, Waffle.io, Sourcetree, Basecamp, GitHub
- Hotjar, Google Analytics, WhatUsersDo, Qubit, ContentSquare
Educational History
-
Primet High School:
Sept 2000 - July 2005 — 11 GCSE's A-C including English and
Maths
-
Nelson & Colne College:
Sept 2005 - June 2007 — ICT General Practitioner
-
University of Central Lancashire:
Sept 2007 - May 2010 — Web & Multimedia