Case Study:
EKM

EKM Landing Page

EKM: E-commerce Platform Design & Development

EKM is a leading e-commerce platform provider, and my work with them spanned both agency-side client work and internal platform development. I designed hundreds of e-commerce sites for various clients before transitioning into internal work focused on platform optimisation and development.

Role Evolution and Impact

My work with EKM evolved through two distinct phases, each contributing significantly to the platform's success:

  • Agency-Side Design: Creating hundreds of custom e-commerce sites for diverse client needs
  • Internal Platform Development: Transitioning to internal work focused on platform optimisation and feature development

Agency-Side E-commerce Design

During the agency phase, I designed hundreds of e-commerce sites for clients across various industries. This experience provided deep insights into different business models, customer needs, and design requirements that would later inform platform development.

Key aspects of agency work included:

  • Custom e-commerce site design for diverse industries
  • Client-specific branding and user experience optimisation
  • Conversion-focussed design strategies
  • Responsive design implementation across all devices

Transition to Internal Development

The transition from agency work to internal platform development allowed me to apply the insights gained from designing hundreds of client sites to improve the core EKM platform. This shift focused on creating a more robust, flexible, and user-friendly platform that could serve a wider range of business needs.

Platform Optimisation and Development

Working internally on the EKM platform involved:

  • Platform-wide design system development
  • Feature enhancement and new functionality design
  • User experience optimisation based on client feedback
  • Performance and usability improvements

Design System and Scalability

One of the key contributions to the internal platform was the development of a comprehensive design system that would allow for rapid deployment of new features while maintaining consistency across the platform. This system was informed by the patterns and best practices identified during the agency phase.

Client-Centric Approach

Having designed hundreds of client sites provided unique insights into the diverse needs of e-commerce businesses. This experience was invaluable when working on internal platform development, as it ensured that new features and improvements would serve real business needs.

Outcomes and Impact

The combination of agency-side experience and internal platform development resulted in a more robust, user-friendly, and scalable e-commerce platform. The insights gained from designing hundreds of client sites directly influenced platform improvements that benefited all EKM users.

Project Details

  • Client: EKM
  • Role: E-commerce Designer & Platform Developer
  • Deliverables: Hundreds of client sites + Platform development
  • Category: E-commerce Platform, Web Design

Key Skills Demonstrated

  • E-commerce Design
  • Platform Development
  • Design Systems
  • Client Relationship Management
  • Scalable Solutions