Hooked On Phonics is a leading educational brand specializing in reading programs for children. The project involved developing interactive educational games that would complement their existing curriculum and engage young learners in a digital environment.
As Product Owner for the Hooked On Phonics project, I was responsible for overseeing the entire development process from concept to completion. My role encompassed three key areas:
The goal was to create educational games that would reinforce phonics learning in an engaging, interactive format. The games needed to be accessible to young children while providing meaningful educational value and tracking progress for parents and educators.
One of the primary challenges was balancing educational rigor with entertainment value. The games needed to be fun enough to keep children engaged while ensuring they were learning the intended phonics concepts.
I worked closely with educational specialists to understand the learning objectives and then collaborated with the development team to translate these into engaging game mechanics. The result was a series of games that felt like play while delivering measurable educational outcomes.
The Hooked On Phonics games successfully integrated into their educational ecosystem, providing an additional tool for parents and teachers to support children's reading development. The project demonstrated the potential of gamification in educational contexts and helped establish best practices for educational game development.